VIU is a young and innovative eyewear label from Switzerland. We have set out to revolutionize the market for designer eyewear with our direct-to-consumer business model. Cutting out middle men we are able to combine highest quality with fair prices. VIU glasses are designed in Zurich and handmade in Italy and Japan. We offer a unique customer experience in currently 20 flagship stores across Switzerland, Germany and Austria, as well as our online store. Our main office locations are Zurich and Munich.